Novo
Novo is a financial platform for small businesses, offering banking features and AI-powered bookkeeping. Despite a brand refresh, their site lacked engagement and clarity. Partnering with →Dawn and →Work Is Play, we redesigned 10 pages, created 50+ illustrations, and built a mini design system in 7 weeks.
Prism
Clockwise reinvented scheduling with "Prism", an AI-powered calendar you talk with. Need to clear your day or meet the CEO? Just ask. Over 2 months we launched an ambitious campaign including a 3D animated video with our friends at →Yatta, and a slew of marketing surfaces: social, paid media, email, 4 pages, blog posts and in-product flows.
Clockwise Rebrand
Clockwise grew from a Chrome extension into a must-have productivity tool—but the brand was stuck in the past. I led a full identity refresh: a scalable identity, 40+ redesigned pages, 20+ product surfaces—all in 3 months. The result? A brand as seamless and intuitive as the product itself.
Growlers
Friend projects are the best projects. That's why I was thrilled to help my friend Mickey — Coach Mickey — build up a identity for Chill N Fill’s softball team. With →Lael Tyler and →Linh Triu, and inspired by the bar’s growler-fill roots, we created Juggy the mascot, an anthropomorphic jug ready for catch.
Zapier
At Zapier, I built the brand design team from 0 to 1, creating scalable design systems across email, social, and web while driving brand advocacy and education. Highlights include collaborating with Instrument on a rebrand, partnering with Hobbes on a motion toolkit, and leading an in-house rebrand that later aligned with the official launch.
Scheduling Links
Group scheduling is a nightmare—group emails, Doodle polls, and so much back and forth. But Clockwise Links makes it effortless. We teamed up with →Third Coast Films to produce 15, 30, and 60-second paid media spots, handling everything from scriptwriting to remote art direction. Fast, scrappy, and no wasted motion—just like the product itself.
